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People are looking forward to the auspicious occasion of Dhanteras to invest in Gold and other precious metals as the festive season begins this year. The Dhanteras will be celebrated on November 2nd, 2021, while Diwali will be celebrated on November 4th. The auspicious day of Dhanteras marks the start of Diwali, the festival of lights. Devotees pray to Goddess Lakshmi and Lord Kuber on this day, also known as Dhantrayodashi.

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Dhanteras occur on the thirteenth lunar day of Krishna Paksha when worshippers worship the Goddess Lakshmi and Gods of Wealth, Lord Kuber. According to Hindu mythology and belief, Lord Kuber and Goddess Lakshmi emerged from the churning ocean of milk with a pot of gold. In India, many people plan their cash requirements beforehand to buy gold on Dhanteras 2021. 

  • Dhanteras will be celebrated on: Tuesday, 2nd November, 2021
  • Observed as: Birth anniversary of the God of Ayurveda
  • Things to buy: Gold & Silver
Date1 gm Gold Rate (22K)10 gm Silver Rate
2nd Nov (Dhanteras)Rs. 4,685Rs. 647
1st NovRs. 4,674Rs. 644

Why is it Auspicious to Buy Gold on Dhanteras 2021?

Dhanteras is considered favorable for purchasing gold and silver because it represents wealth and prosperity. The Hindus see this day as extremely important and significant.

To understand why Dhanteras is considered as an auspicious day to buy gold and silver let us go back in time to our Hindu mythology.

According to legend, King Hima’s daughter-in-law shielded her son from the God of Death, Yamraj. In the shape of a snake, he crept into the room. At the door, King Hima’s daughter-in-law placed gold jewelry, silver money, and diyas. This was an attempt to prevent the snake from entering. The jewelry and diyas glistened brightly, blinding the snake. This invalidated the king’s son’s prediction that he would die on the fourth day of his marriage. Since then it is believed that buying gold and silver on Dhanteras will keep evil and death away. Moreover, people also believe that buying gold and silver on Dhanteras will bring prosperity and wealth to their lives. 

To obtain Goddess Lakshmi’s blessings, gold is kept in puja and archana. To ward off any early death in the family and spread light and happiness, Yamadeep initiated a custom of lighting a lamp outside the house.

Auspicious Time To Buy Gold on Dhanteras 2021

The Dhanteras happen on the thirteenth lunar day of Krishna Paksha when devotees worship Lord Kuber and Goddess Lakshmi. 

As per the Drikpanchang, Hindu calendar, the puja muhurat will start from 06:17 PM and end by 08:11 PM. Moreover, the shubh muhurat to buy gold, the yellow precious metal, and silver starts from 11:31 a.m. in the morning and ends by 4:10 p.m. in the evening. 

On Dhanteras people must avoid buying the following items. It is believed that buying these items on an auspicious day may bring bad luck for the entire year.

  • Any material made of glass or plastic or both
  • Sharp items like knife, nail cutter, scissors, etc
  • Oil and ghee
  • Any item made of iron like cars, iron utensils

Gold Price Range in October 2021

Gold’s price is affected by a number of factors, including supply, demand, inflation, import duty, interest rates, government reserves, price sensitivity, and investment behavior. The current price of gold in India takes into account both current and future demand and supply of the precious metal. Gold prices are set daily at 3 p.m. IST and 7.30 p.m. IST at the London Bullion Market Association. The gold price range for September 2021 is shown below.

Gold rate – September 202124-carat 10 gram gold rate22-carat 10 gram gold rate
Highest rateRs 48,270Rs 47,270
Lowest rateRs 46,470Rs 45,470
Decrease in Prices (%)3.73%3.80%


Tanishq, one of India’s biggest jewelers, has also announced Dhanteras deals. It attracts its existing and prospective customers to buy gold on Dhanteras 2021 with its offers. Purchases of gold and diamond jewelry, as well as Tanishq’s Mia collection, are eligible for up to a 20% discount. Buyers will receive an additional Rs 10,000 discount if they make a minimum transaction of Rs 1,50,000 using American Express cards. With the promo code ‘BFLDIWALI,’ you can get a no-cost EMI and a cashback of up to Rs 500 from Bajaj Finserv. On a minimum order of Rs 2,000, ICICI bank credit and debit cardholders will receive a 10% discount of up to Rs 1,000. The ICICI offer, however, does not apply to plain gold jewelry, gold coins, gift cards, or platinum jewelry.

Kalyan Jewellers

Candere’s Kalyan Jewellers online store is offering a variety of offers to its customers. To begin, there is a 50% to 100% discount on gold and diamond jewelry making charges. Users can obtain a 40% discount on platinum jewelry making charges and a 100% discount on diamond jewelry making expenses. Those who purchase gold jewelry worth Rs 1,00,000 or more would save 60% on making expenses. In addition, the jeweler is offering a 10% double gold rate protection. Those who pay with credit or debit cards will receive a 5% immediate discount up to Rs 10,000. Those who sign up for the first time will receive Rs 500 off a minimum order value of Rs 10,000. However, the sign-up offer is not valid on frames, gold coins, coin pendants, and gift cards.

Senco Gold

Senco has announced Dhanteras Shagun offers on online jewelry purchases. The company is offering a 100% discount on diamond jewelry making charges, a 25% discount on gold and platinum jewelry making charges, and a 10% reduction on silver jewelry making charges. Buyers who use the promo code ‘DHAN1000‘ will receive a Rs 1,000 discount on orders of Rs 25,000 or more. Those who spend Rs 2,00,000 or more on gold, diamond, or platinum jewelry will receive a complimentary 22-carat 1gm gold coin.

If you buy jewelry in a Senco store, you will receive free gold and up to 75% off on diamond jewelry making expenses, Rs 100 off per gram of gold jewelry, and Rs 125 worth of silver per gram of gold jewelry.

Malabar Gold

Malabar Dhanteras offers are valid for online jewelry purchases as well as in-store purchases. Buyers who spend Rs 30,000 or more on gold jewelry will receive a complimentary gold coin. Those who purchase diamond jewelry worth Rs 30,000 or more will also receive two complimentary gold coins with their purchase. If you pay for your order using an SBI credit card, you will receive a 5% bonus cashback up to Rs 2,500. From October 22nd through November 3rd, the promotion is valid.

 P.C. Chandra Jewellers

The Dhanteras Dhanvarsha deals for 2021 have been revealed by P.C. Chandra Jewellers. The jeweler is offering reductions on making charges and the worth of the jewelry as part of this deal. Buyers can get up to a 25% discount on all jewelry and gold coin production charges. In addition, they are offering a Rs 125 discount for every gram of gold jewelry. P.C. Chandra Jewellers provides a 12% discount on diamonds and other astral stones. From October 22nd through November 3rd, the promotion is valid.

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