Skip to main content
Scripbox Logo

English Vinglish

How financial jargon destroys investor confidence and keeps them from investing

How financial jargon destroys investor confidence and keeps them from investing

There is a particularly poignant scene in the movie English Vinglish where Shashi Godbole (the every woman character played by Sridevi) attempts to order food at a New York cafe and ends up running away in tears.

To me, this encounter is illustrative of the wide chasm between investors and the investment management industry which speaks a different language from its customers. This creates undue stress, leads to poor investment decisions and, more often than not, frightens away prospective investors.

I wish every marketing and product person in the business would see this movie and walk away inspired as I did. (There are other reasons for you to see this movie not least of which are the excellent performances, a heartfelt storyline and of course Sridevi!)

Here's a transcript of the encounter which my colleague Sameera diligently typed out:

Cafe sales person (Sales person): How u doing today ma'am?

Shashi Godbole (Customer): I want ...
Sales person: I asked how u were doing today
Customer      : I am doing..Uh.. (Tries to figure out the menu)
Sales person: You cant take all that time, I got a long line here
Customer      : Sorry, what to eat
Sales person: Are you kidding me right now?! Please hurry up lady
Customer      : (Confused) Umm, vegetarian...
Sales person: Vegetarian is fine. What do you want to eat?!?
Customer      : (Scared) Only vegetarian
Sales person: A bagel, a wrap, a sandwich..?
Customer      : A sandwich (relieved)
Sales person: And what kind of filling do you want inside? Do you want cheese, tomato, lettuce
Customer      : huh?
Sales person: (voice raised in frustration) Lady, do you see, you are holding up my line? This is not rocket science. (Lifts up a slice of cheese) Cheese?

Customer      : Haan cheese
Sales person: Just cheese?!
Customer      : (looks embarrassed, other cafe staff laughs)
Sales person: Anything to drink?
Customer      : Water
Sales person: Still or sparkling?
Customer      : (Confused) Only water..
Sales person: (Frustrated but trying to maintain her cool) Still or sparking?!?
Customer      : (scared at this point) coffee?
Sales person: (rolls her eyes) Americano, cappuccino, latte?!
Customer      : (looks around confused)
Irate customer from the back of the line: Lady, I dont got all day!
Sales person: (slowly, talking down) Americano, cappuccino, latte...?
Customer      : (almost in tears) Yes coffee
Sales person: What??
Customer      : Nice coffee
Sales person: Yes we have nice coffee, we have the best coffee in Manhattan. You know what; I’m going to give you an Americano. Small or medium?
Customer      : (tense and uncertain) Small
Sales person: Small.. Is that it?
Customer      : (nods)
Sales person: $10.20
Customer      : $10? (Fiddles with the bag.. totally stressed .. takes time).. Sorry
Sales person: (Rolls her eyes)
Customer      : (coins falls all over the counter. Manages to give the money and steps away)
Sales person: Hello?!? The least you could do is say thank you!
Customer      : Thank you (Walks away in a hurry .. keen to get away)
(Runs into another customer - plates fall - food all over)
Sales person: I am not cleaning that up!!
(Customer in tears runs out of the cafe, still hungry, sits down on a bench and cries)

Achieve all your financial goals with Scripbox. Start Now