Leju Holdings Limited, through its subsidiaries, provides online real estate services in the People's Republic of China. It offers e-commerce services that comprise selling discount coupons and facilitating online property viewing, physical property visits, marketing events, and pre-sale customer support for new residential properties and home furnishing sales through jiaju.com and leju.com. The company also sells advertising on sina.com and baidu.com, which are new residential properties and home furnishings Websites operated by the company, as well as acts as an advertising agent for sina.com and other non-real estate Websites. In addition, it provides fee-based online property listing services to real estate agents; and free services to individual property sellers. Further, the company operates through the SinaWEIBO microblog; Weixin social communication platform; and various mobile applications, such as Pocket Leju, Leju Er Shou Fang, Fang Niu Jia, and Pocket Renovation. It sells its products through direct sales force and third party advertising agencies. The company was incorporated in 2013 and is headquartered in Beijing, the People's Republic of China. Leju Holdings Limited operates as a subsidiary of E-House (China) Holdings Limited.
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