BANGALORE, India -- Shoeb Shaikh is busy planning his next globetrotting adventure to watch the FIFA World Cup live from Russia. Shaikh is saving with Scripbox, a startup that helps people invest in mutual funds, an entirely different approach to one he's taken before.

Flipkart's early investor Accel Partners and MakeMyTrip founder Deep Kalra, among others, have made a series A round of investment in financial technology startup Scripbox.

WS Ravishankar, co-founder of Scripbox.com, a platform for buying and selling mutual funds, says availing of benefits from the growth scheme also requires the investor to hold on to the funds for a longer duration as these schemes do not pay dividend but continue to grow the NAV.

If you are at a loss on the investment options available under Section 80C of the Income Tax act, here's listing a few of them.

Bangalore-based ScripBox is promising to cut through the clutter of mutual funds and its investing platform is based on an algorithim that selects the best funds that are on offer.

REITs are like mutual funds that invest in real estate. You can buy and sell your units at a day's notice—something not possible with physical real estate. This seems like a great product for the Indian market, hence there is a lot of excitement. But are REITs really as good an option?

Given the thousands of mutual funds that you can invest in, picking the right one to put your hard earned money in can be a challenging task. But even before you pick the right scheme, you must decide whether you want to invest in Equity Funds or Debt funds. The answer is different for different investors.

Have you recently tried to buy a mobile phone? How long did it take you to decide which phone to buy? Chances are, even a few days are not sufficient. Log in to any e-commerce store and the simple process of buying a phone now becomes a research project in itself due to the sheer volume of choices that's available.

Scripbox, which only offers mutual funds, allows investment in a basket of up to four funds, which are pre-selected scientifically and considers only the schemes that have consistently outperformed the Nifty in the past. The performance is reviewed annually, and if the rules determine that a previously selected fund should no longer be a part of the basket, the investor is given the option to exit and invest in a revised basket or stay with the old one.

Do you put off investments just because it entails several trips to offices and filling up of innumerable forms? While a financial adviser can be of help, not many people have one. It can be even more challenging if you are considering investing in multiple products. It is for such people that online investment works best.

In between financial planners who design a financial plan for you, taking into account your income and expenditure on one side and your mutual fund (MF) distributor who just gives you the forms of MF schemes that you want to invest in on the other side comes Scripbox.

To simplify the investment process, Bangalore based Scripbox wants to break the clutter and give you a single basket of 4 scientifically selected funds. Scripbox has taken the approach of reducing the scope of the decision making itself.